Marketing Your Business in a Down Economy

nospam@example.com (Isis Image Design) — Mon, 14 Sep 2009 09:00:00 -0600

In today’s economy, entrepreneurs are learning creative, innovative ways to market their business and to drive traffic to their websites. Marketing is such a crucial component of helping your business to grow and establishing yourself as a business owner.

Today, we have so many online marketing courses popping up daily on the Internet; however, there are many inexpensive, cost-efficient ways to market your business through the social media sites such as: Facebook, Twitter, Linked-In, and Pingler. The best thing about using these social media sites is you can use all of them without paying a dime and start driving traffic to your website.

Another, way to drive traffic to your website is through Google Adwords. This will immediately drive traffic to your website, but it will cost you. You can market your business through You Tube, on/offline radio shows, or by having a blog.

It’s important that you develop a website that is going to grasp the visitor’s attention in 3 minutes or less. When you have a website that’s long, mundane, too wordy and/or difficult for the viewer to understand than you’ve lost them and you may risk the chance of not having them return to your website. The goal is you want to make your website informative, but also interesting and fun to the person who is visiting your website. There should never be a time when
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Can I Have Your Business Card?

nospam@example.com (Isis Image Design) — Mon, 31 Aug 2009 10:07:00 -0600

By Tamara Muhammad, Managing Director Isis Image Design

"Do you have a business card?" How many times have you been asked this question and your response has been, "sorry I'm all out." As a professional, having a business card is essential and is your ticket for success. The business card represents you and your business. It gives new contacts a first impression of you and your business. That's why it's crucial to have a business card that's well designed, easy to read, and provides all the information necessary to get in touch with you.

Over the years, I've seen all types of creative business cards--from neon colors to mock credit card designs. And even though these business cards may stand out, the question is, what message do they convey to the new contact? If your business card is printed on neon pink construction paper with misspelled words, what does it say about your business? Since the card represents you, it should have the same look and use the same design as the rest of your promotional materials. This approach will help you to establish a brand for your company and/or nonprofit organization. Furthermore, business cards are essential because contact information can be stored and easily accessed.

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InDesign - Networking

Marketing Your Business in a Down Economy

Can I Have Your Business Card?